Redwood Creates New Opportunities for Installers, Contractors and Integrators in Building Intelligence and Lighting
Redwood Systems brings commercial lighting to the network, creating new opportunities for installers, low-voltage contractors and integrators to install, resell and service Redwood Systems’ Building-Performance lighting platform. Redwood, as the leading company that monitors,powers, controls and measures lighting over Cat 5e/6/6a cabling, has opened the door to this significant market for data, voice, and video cabling experts. Once you learn that the Redwood platform has an open application framework to enable you or your customers to expand Redwood’s building intelligence into other building systems, you’ll realize that the $100 billion lighting market is only a fraction of the opportunity.
Redwood is looking for partners that intimately understand the cabling and infrastructure requirements of their customers and are ambitious enough to introduce something new. Redwood’s platform is proven to reduce energy use, deliver detailed building intelligence
and improve space utilization.
We recognize that there are different types of services and partnerships, so we designed our program to allow you to select the type of partnership you prefer. We have two classes of partnerships – the first partnership is for companies that want only to do installation and commissioning services.Our other partnership is for companies that want to resell Redwood products in addition to installation and commissioning services. The Redwood Authorized Partner Program also has tiered benefits increasing with your business alignment and commitment to growing with Redwood. Qualified partners can take advantage of sales and technical training, affordable demonstration equipment, product discounts, sales tools and joint sales support to assist in growing business opportunities.
There are two partner types – those that wish to only perform installations and/or commissioning and those that wish to do installations, commissioning and resell products. The following table illustrates the partnership levels, benefits and requirements.
|Benefits and Resources||Installer/Commissioning Agent||Reseller|
|Use of Redwood Partner logo||Provided||Provided||Provided|
|Purchase & resell of Redwood products from distribution partners||Not applicable||Yes||Yes|
|Marketing funds||Not applicable||As available||By business plan|
|Incentive Program (1)||Not applicable||Limited||Expanded|
|Low voltage/datacom experience||Required||Required||Required|
|Sales training - online||Not required||Required||Required|
|Technical training - online||Required||Required||Required|
|Demo system purchase (2)||Required||Required||Required|
|Installation experience||Installed 3+ deployments||Installed 3+ deployments||Installed 3+ deployments|
|Required annual sales of Redwood products||Not applicable||Call for details||Call for details|
- (1) Incentive programs include product promotions, rebates sales incentives and periodic volume incentives
- (2) Demo equipment can be a demo installation
- (3) Provisional authorization is provided for partners that intend to complete training and certification to become standard partners
Check back in January for details on the new CommScope Partner program.